Vobis

Vobis had built a reputation as pioneers in impact investing, helping creatives and entrepreneurs use their wealth to drive meaningful change. Their proposition was forward-thinking, but the brand and website were in need of an upgrade. Neither reflected who they were now, or the ambitions they held for the future.

When CEO Richard Stott heard Anna speak at a Fintech Forum, he knew he’d found the right partner. Vobis needed a brand that could express their passion for sustainability and connect with like-minded clients.

During our brand workshop we explored Vobis’s ethos of evolution and adaptation in an ever-changing world. Sustainability forms part of their message, but it is also the foundation. The new identity reflects this, with a colour palette rooted in environmental and social values, paired with bold typography that conveys confidence and clarity.

The tone of voice was just as important. We worked with the Vobis team to shape a way of communicating that was empathetic, warm, and human, a welcome departure from traditional, corporate financial services style.

At launch the new website was the centrepiece of the rebrand. Designed for clarity and impact, it tells the Vobis story with a balance of professionalism and inspiration. Dramatic landscapes are woven together with human imagery and video, creating an emotional connection between people and planet.

To add further impact, we designed a scrolling slide-show feature that carries visitors through key messages. Each transition is marked by a change in background colour, giving every statement its own moment of emphasis. It’s a striking way to show the brand purpose on screen.

Beyond the website, we carried the identity into brochures and a set of brand guidelines, ensuring consistency as Vobis continues to grow.