Sedulo Wealth

A successful financial planning and wealth management firm with offices in Manchester, Leeds, Liverpool and London. They make up a part of ‘one of the UK’s fastest-growing mid-tier advisory firms’, Sedulo Group. As part of the group they can offer a broader, more flexible service than many independent advisers.

That’s a real strength. But it’s a double-edged sword, as their own brand risked getting a little lost in the shadow of the wider group. They wanted a brand and website that showed their unique offer. Something to stand confidently on its own while remaining a proud member of the group.

Sedulo Wealth isn’t here to blend in. They’re ambitious, modern and values-driven, they needed a brand to reflect all of that.

We kicked off with a discovery workshop to nail down their positioning, values and purpose. That session set the course for everything that followed, including their new strapline, ‘Plan for life’. Short, confident and to the point. It works because it’s about more than money, it’s about considering the moments that matter. It’s the what, and the why.

We curated imagery that captures universal milestones, those big life moments worth planning for. Combined with photos of the Sedulo team in action, the brand feels professional but human, warm but clear. It creates an expectation for what it will be like to work with Sedulo Wealth, a team of personable, friendly professionals at the top of their game.

The website welcomes visitors with a video hero, with a sequence of life’s moments. It’s a mix of relaxing and exploring, of peace and majesty. It’s a patchwork that makes up a life worth planning for.

Behind the scenes the website was developed for speed, accessibility and SEO-readiness, with a premium feel that doesn’t overcomplicate things for visitors. The brand rolled out across client materials too, starting with a new onboarding pack built around the same principles of clarity, consistency and care.

We’ve since designed, written and produced brochures for prospects and new clients, alongside all new onboarding materials. We continue to support Sedulo Wealth’s marketing with collateral for events, blog posts and email campaigns.