Becketts

An award-winning financial planning and wealth management firm. Becketts have a loyal client base and a strong reputation for service. But their brand and website weren’t reflecting just how fantastic a company Becketts is. We aimed to fix all that.

So we started with their logo, sharing several concepts with the Becketts team. From there they were more than happy to greenlight a full brand refresh. We developed a first-person concept for the imagery, which culminates in a show-stopping lifestyle video for the website. It was vital to show Becketts’ human side while keeping the credibility and professionalism they’re rightly known for.

Becketts is a great firm with a brilliant team, and since we worked with them they’ve enjoyed continued success at industry awards ceremonies.

We began with our brand workshop to understand what Becketts stand for and where they want to go next. And it always felt like we were on the same page, the way they support their clients is much like the way we work with ours.

The strapline we created, ‘Make the most of it,’ became the foundation for the new brand. It’s simple, flexible, and works on two levels. Financial planning and life planning. It’s about money, but it’s also about making the most of both.

We refined their tone of voice and messaging so everything feels clear, consistent and easy to understand. Now they speak directly to clients in a way that’s confident, helpful and down to earth.

The website brings it all together. Developed in WordPress and hosted on our fully managed AWS platform, it’s fast, secure and ready for the future.

The standout feature is the hero video. It invites clients to picture themselves living the life they want, without being shown a set demographic. Paired with subtle scroll effects and premium design, it gives the site a dynamic, human feel.

Becketts wanted ‘the best Meet the Team page on the internet,’ to put real personality front and centre. Challenge accepted, and delivered. The result is fun, friendly and informative, with the team’s personality shining through.

Since launch we’ve continued to work with Becketts to develop the website, adding new features and landing pages for their PPC campaigns.