Jarrovian Wealth

Jarrovian was founded by a team of highly experienced and respected financial professionals with backgrounds in City firms. This is where they developed their vision to do things differently. To combine their expertise with a more personal and refined service.

They came to PLOTT with ambitious growth plans, asking for a brand that would reflect their aspirations and help them connect with London’s community of tech entrepreneurs.

To understand their purpose, values and service proposition, we worked closely with the team to get under the skin of their business. The outcome was to be a refined, aspirational brand with a distinctive corporate identity. Jarrovian’s St. Paul’s Cathedral logo is something they were immensely proud of. So we took great care when modernising the icon, retaining familiarity for clients but signalling a step forward.

Often our clients have a ‘vibe’ in mind, and Jarrovian’s was ‘cool, high-energy’. It’s our job to interpret this, and we did so with a suite of monotone lifestyle photography, each matched to the idea that they offer something different. A different journey, a different perspective, and a different conversation.

The photography appeals to a high net worth audience, and uses classic typography to reinforce a sense of elegance and professionalism. Together, these choices elevated Jarrovian’s identity into a more distinctive, confident and timeless place.

They had created their own ‘DIY’ website, but it didn’t reflect the calibre of their clients. We completely reimagined it, creating an experience that’s more refined, elegant and user-friendly. Clear navigation, bold messaging and a modern layout, with styling that matches the professionalism of the brand and its focus on high net worth clients.

Even in a competitive London market, the new website gives Jarrovian real standout, positioning them as the next generation of financial planners.