Armada Asset Finance

Armada Asset Finance has decades of experience and a loyal client base. But while the business had evolved, their brand and website hadn’t kept up. It didn’t reflect the quality or character of the company as it is today.

The identity hadn’t been updated in some years. The website was now slow and out of date. It was time for a brand and website that felt modern, credible and easy to use, but still focussed on the values that have shaped Armada for over 50 years.

We started with the logo. The Armada team was cautious about changing things too much. So we suggested an evolution. Enough to refresh the look without losing its essence. We gave them three options for the identity, and in the end Armarda were happy to push things further than they thought.

That opened the door to a wider visual refresh for the brand. We introduced a new colour palette, updated the typography, and developed an illustration image style to add some personality. The changes modernise the brand and preserve the credibility they’ve earned over decades.

We also refined the tone of voice, rewriting key content across the site to make it more approachable and confident, this allows Armada to speak with the same clarity and authority they bring to their clients.

We designed and developed a fully custom WordPress site, everything created specifically for Armada. We don’t use third-party page builders, so there’s no unnecessary clutter when making changes. We keep things lean and fast, and easy to use for the client.

The result is a lightweight website, built for speed, security, accessibility and SEO readiness. It feels modern, works seamlessly and is built to last.

Armada now has a brand and website that reflects who they are today. It’s clear, capable and credible, with flexibility to grow as they do.