Frazer James

Frazer James is a young, dynamic and award-winning advice firm based in Bristol. They were already doing a lot right. A strong SEO campaign was pulling in more than 20,000 visits a month. The business was growing fast. But the website felt disjointed, and the brand lacked the polish and focus needed to attract the right kind of clients.

James and Chris had spoken to a number of agencies, but our track record in financial services stood out. As James puts it, ‘We liked PLOTT from the get-go, but ultimately it was their portfolio of financial brands that convinced us.’

In the workshop we dug into what was most important for James and Chris. They were attracting plenty of leads, but many weren’t the right fit. Time was being spent on unsuitable enquiries when it could be spent delivering real value to their clients.

Ultimately Frazer James came to us to sharpen their brand, filter leads more effectively, and build an identity that feels professional yet approachable.

Richard, our creative director, developed a modern logo and icon set, paired with a punchy new colour palette. The look is clean and confident — professional so it builds trust, but it’s fresh and bold enough to stand out.

We curated lifestyle imagery around family, health, and success. These are signals to help clients see themselves in the brand and, just as importantly, help Frazer James attract the right kind of audience. A candid photoshoot added personality and authenticity, putting the focus on James, Chris and the team.

The new site needs to do two things at once. Keep the SEO visits coming in, and make things easier for both clients and administrators.

We restructured and rewrote the site with clarity and client focus at its heart. Our in-house WordPress framework keeps it fast, secure, and accessible, without the trade-offs introduced by off-the-shelf page builders such as Elementor. Behind the scenes we managed the transition carefully to protect hard-won search rankings — and the leads that came with them.

We then imported the whole blog from their old WordPress site, as it was their excellent posts that were responsible for much of the monthly traffic. The resulting site gives Frazer James a sharper, more coherent presence that matches the quality of their service.