Five Horizons

Dan Minett was introduced to us through a trusted local contact who knew what PLOTT could deliver. With Five Horizons still in its early stages, he was looking for a partner who understood financial services and could create a brand with real impact.

Dan needed a modern, confident and professional identity; along with the tools to launch and scale with confidence. The name, Five Horizons, carries meaning for Dan. It’s drawn from a Pearl Jam lyric. That spark of inspiration gave us ideas for a visual identity that feels distinctive, bold and full of character.

We started with a discovery workshop to get under Dan’s skin, but in a good way. Dan was keen to push things into bold, contemporary territory — but always with the authority and trust his clients expect.

The result is a brand identity that feels distinctive but credible. From logo and colour palette to typography and graphic devices, everything is designed to give Five Horizons some rhythm and style, without straying too far from the conventions of the sector.

To keep things consistent, we delivered a full brand toolkit, which covers imagery, graphics, typography and colour. We created social banners too, so Dan had everything in place to launch with confidence.

As is so often, the website is the centrepiece. It’s the first place new clients will see the brand. Developed on our custom development framework, it’s fast, secure and SEO-friendly, with no reliance on clunky off-the-shelf page builders. We designed a clean, modern interface with a full-screen menu and flexible page layouts, making it easy for the Five Horizons team to update content themselves.

We also supported Dan with copyediting and copywriting throughout the site. He’s a strong writer in his own right, but writing for the web requires specific structure and flow. We helped turn his ideas into sharp, segmented content that’s easy to navigate.

As a startup, Five Horizons needed a suite of sales tools. We designed and produced a client brochure and a sales-deck presentation to support both onboarding and business development.  Together with the brand toolkit, these assets mean the business can grow while maintaining consistency and clarity.