As many of you know, we love working with finance clients. With Vobis and Integrity365 we had the opportunity to really get to the core of who they are and why they do what they do. Both have very different looks and propositions, and the resulting branding is authentic and powerful.
27th Jan 2021
Showcase: powerful financial branding
Table of Contents
It’s been a while since we’ve shouted about our work. So we thought we’d share two of our recent favourites, wealth management companies Vobis and Integrity365.
Vobis
Vobis CEO Richard Stott approached us after seeing our MD Anna presenting at a Fintech Forum. As a well-established firm their branding was outdated and no longer reflected what they stood for or, more importantly, who they’d become.
Vobis had created a unique investment proposition as a leader in the impact investing space. They needed a brand to reflect their passion and approach, and to tell their story through vibrant and inspiring visuals. The theme was evolution and adaptation to meet the demands of an ever-changing world, all the more poignant in a post-Covid-19 environment.
We created a whole new identity for Vobis, with a colour palette that reflects their commitment to environmental and social funds. The imagery and video choices used for the brand and the website included dramatic landscapes intertwined with real human experiences, bringing emotion and empathy to people and the planet, working and living together on their journeys.
“The PLOTT team delivered a positioning strategy that blew us away. The Vobis team now feel very proud of what we represent and it’s helped capture new business as well as further cemented our existing client relationships. I wouldn’t use another agency, ever… Bloody brilliant!”
Integrity365
Integrity365 came to us through longtime client and acquaintance Emma Jackson. The company was the creation of financial planning industry stalwart Chris Jelf; he wanted to form a supergroup of expert financial planners who together offered an industry-defining client experience.
We were tasked with developing a brand that put people before algorithms and positioned Integrity365 as the most aspirational choice for their client base. As a luxury finance brand, the sumptuous colour palette we chose oozes wealth and exclusivity. The honesty, experience and heritage of Integrity365 drew us towards the wood-engraved illustrations, creating a luxurious and classic theme.
The beautiful new branding was rolled out across stationery, reports, brochures and their new website.
“Having worked with PLOTT for a number of years, I know I can always rely on the team to think creatively and turn ideas into reality. The new brand has received phenomenal feedback from key industry players as well as our valued clients and employees.”
We love a chance to flex our creative muscles, and we were certainly able to do this with Vobis and Integrity365. Through our work, we were able to convey the hearts and souls of these companies through their branding. And our clients (and us!) couldn’t be happier with the results.
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