London Wealth Management

London Wealth Management (LWM) wanted to set themselves apart from their City counterparts. Their brand and website felt dated, lacking the personality and modern touch needed to reflect who they had become.

They came to PLOTT looking for a brand refresh and new website. In our brand workshop we uncovered LWM’s deep connection to their famous location. The brand was to become professional but with a warmth that reflected both their expertise and their cool Soho Square address.

Rather than rely on generic financial imagery, we decided to make the location a central part of their brand story. We commissioned unique hand-drawn illustrations, digitally painted for depth. The illustrations give the identity a sense of place, anchoring the brand in its roots while injecting some charm and humanity.

Authenticity is key, so we returned to LWM’s offices with our photographer to capture candid shots of the team and their working environment. Real photography always creates a stronger emotional connection because clients want to see who they’ll be working with. LWM’s welcoming office provided the perfect backdrop.

Alongside visuals, our copywriter worked closely with the LWM team to shape and refine the website content. Together we developed a consistent tone of voice which is confident, approachable, and clear. Their website content helps demystify financial planning and brings out the human side of the firm.

The new website was designed and developed using PLOTT’s own in-house WordPress framework, ensuring speed, security, accessibility and SEO-friendliness. Combined with the refreshed identity, bespoke illustrations, and authentic photography, it now gives LWM a unique brand presence that feels both modern and timeless.

New pages are no problem with our super user-friendly page-builder. We don’t use off the shelf solutions, as they’re a drag on server resources and, frankly, a drag to update. Our own solution gives the LWM team the flexibility to make changes quickly and easily.