Anna Plotnek

Anna is our leader, brand expert and genuine advocate for all you planners, advisers and money-folk.

Always high energy, always on. That’s what you get. If volume switches had a setting beyond 11, it’d be ‘Anna’. She brings the noise. But she also brings enthusiasm and passion. Unfettered by ego, she’s always straightforward and honest. No BS.

What PLOTT gets is her branding expertise and dedication. When it comes to our brand and website projects Anna is deeply involved in the early stages. She leads our discovery sessions and is closely involved in the foundations of our brand work.

Anna realised that financial services firms were starting to look and sound the same. That needed to change, because similar brands with similar messages don’t stand out. She knew we could do better, leading the team to deliver genuine storytelling, clarity and real personality. Helping brands tell their stories brings authenticity over artifice. Story over sameness.

Obviously she also sticks her oar everywhere else, and we wouldn’t have it any other way. We rely on her knowledge and opinion. Anna also handles the business-side for PLOTT, all the while bringing in the lion’s share of new business.

Honestly, I don’t know how she finds the time.